Some Basic Concepts of Aerial Advertising

Advertising is the process of communicating with the potential consumers and presenting them with the benefits and effectiveness of your product or service over your competitors. The better the advertisement, the more responses you get. There are many modes of advertisement available, but if you want to market your product or service to a specified targeted audience in the most cost-effective and unique style, there is no better approach than aerial advertising.

File:Marugame city center area Aerial photograph.2007.jpg - Wikimedia  Commons

Aerial advertising, sometimes also called Airplane advertising, refers to the towing of an ad banner to the tail of an airplane which then flies over the targeted market, specified by you. This banner is custom designed according to your requirements which usually has your brand’s logo and a short advertising message. These airplane banners do not provide vast details of your product or service; however, they are catchy and appealing due to their colorful and unique design. Your audience will surely be attracted to it and they will remember your brand next time they visit a store fotografie.

Aerial billboards are usually 25 feet high and 75 feet long or 35 feet high and 100 feet long. However, the sizes vary greatly according to your need. You can get your aerial billboard custom designed. Computer generated provide a very high definition. Designing of aerial board can take up to ten days so it is better to contact the company well before you want the plane banner to fly over your audience’s head.

Most of the people deem aerial advertising very costly, which is not the case. The approximate cost is 50 cents per thousand prospects, clearly a lot cheaper than the traditional advertising modes. The best thing is that you don’t have to worry whether your consumers watch your ad or not like the traditional medium of advertising i.e. TV, Radio or paper. The plane will surely attract more than 90% of the crowd and the banner will convey your message. The magical impact of the aerial banner is very high, and nearly 90% of the viewers remember what was being advertised even after 30 minutes of the plane passed.

All one has to do is create an aerial billboard unique and catchy; these billboards usually have vivacious and contrast colors. Commonly blue, red and black colors are used on a white background to make the billboard more readable. The text should be as simple as possible, just enough to convey the exact message.

Make sure you hire an experienced and well equipped company. They will take care of the designing, logistics and everything involved in the process till your billboard is in the air over your possible consumers’ head. All you have to do is provide them your artwork on a CD or via email at least 150 DP. Aerial advertising has brought the process of marketing to a new level and your consumers are mesmerized by its novelty and uniqueness.

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